Having worked with various sized businesses over the last eight years, the greatest opportunity for growth has always been presented on the digital front.
Whilst many baby boomer business owners are struggling to understand the new digital economy, those who are saavy enough to embrace it have been able to thrive.
The dot com bust of the early 2000s may have shaken the belief of some that selling goods and services online was just a temporary fad. However, the evolution of the global digital marketplace should be enough to counter the phobia of the digi-skeptics.
Through websites such as eBay, people are able to sell to the rest of the world, often from the comfort of their own homes.
If you offer a poor service, a negative review on Facebook can be seen by thousands of potential customers in a matter of minutes.
Do I have your attention?
Some of the most valuable companies in the world, such as Google, Amazon and Uber are all possible due to the growth of digital technology and media.
With the growth in digital marketing agencies and the push by the government to create the UK’s own Silicon Valley in the heart of London, small business owners can no longer ignore the elephant in the room:
The best way to grow a business is digital.
So what can businesses do to to surf the digital wave? Well as a first step they can get social.
Build out your social channels in line with who your target audience is. If you’re selling to C Level executives, you probably don’t want to be chasing them on Facebook. A better place would be LinkedIn.
Once you’ve identified your most relevant social channels, build out your social pages and start engaging with the people. Remember, at the top of the buying cycle is the initial conversation.
After getting comfortable with the realm of Social Media, you may wish to explore other paid digital media, such as Google and Bing.
Keep an eye out for future articles on how you can make digital marketing work for you.